Top Toys of 2025
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2025 Toy Trends: What’s Capturing Kids’ Attention?
As we look ahead to 2025, several exciting toy trends are poised to capture kids' attention and define the year's most sought-after playthings. Parents and gift-givers can expect to see a strong emphasis on toys that blend innovation with opportunities for creative, open-ended play.
Interactive building blocks, educational STEAM kits, and customizable action figures designed to engage children across different age groups are just a few categories to keep an eye on. The popularity of these categories is being driven by the desire for toys that encourage problem-solving, boost motor skills, and offer screen-free entertainment. Toys inspired by hit streaming series and popular video game franchises are on the rise, riding the wave of media influence that shapes what kids talk about and want to play with.
Collectible toys remain a favorite, with surprise reveals and miniature unboxing experiences appealing directly to kids’ curiosity and social sharing habits. While digital content continues to spark interest, a notable shift is underway toward hands-on activities that foster imagination and collaboration. For example, light-up building bricks, pull-back vehicles, and no-mess creative kits indicate a future where physical and interactive toys are just as captivating as their virtual counterparts. New launches in the puzzles and games categories also reveal a focus on supporting cognitive development and cooperative play, cementing these as leading choices for 2025.
Although screens are part of everyday life, many families are turning to toys that promote unplugged time, whether through outdoor adventure kits or cooperative board games that bring everyone together. Since sustainability is also gaining traction, more brands are integrating eco-friendly materials and packaging, which appeals to both parents and environmentally conscious young audiences.
Shop Kohl's for the top trending toys of 2025!