Top Toys of 2025
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$23.99 sale$29.99 Reg.
LEGO Friends Stargazing Camping Vehicle Adventure Toy 42603
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$47.99 sale$59.99 Reg.
LEGO Icons Wildflower Bouquet 10313 Building Set (939 Pieces)
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$29.99
LEGO City Advent Calendar 60475 Building Kit (186 Pieces)
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$39.99 sale$49.99 Reg.
LEGO Icons Poinsettia Plant 10370 Building Kit (608 pieces)
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$29.99
LEGO Botanicals Mini Orchid Lego Set 10343 (274 Pieces)
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$39.99 sale$49.99 Reg.
LEGO Creator 3-in-1 Majestic Tiger 31129 Building Kit (755 Pieces)
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$21.59 sale$26.99 Reg.
LEGO Speed Champions Ford Mustang Dark Horse Sports Car 76920 Building Kit (344 Pieces)
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$43.99 sale$54.99 Reg.
LEGO Star Wars Boarding the Tantive IV 75387 Building Kit (502 Pieces)
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$49.99
Mattel Matchbox Aircraft Carrier Model & Play Set with 10 Die-Cast Sky Buster Toy Airplanes & 1 Die-Cast Toy Car
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$44.99
LEGO Minecraft Advent Calendar 21280 Building Kit (300 Pieces)
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$19.99
Spin Master First Words Talking Flash Cards with Electronic Reader
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$31.99 sale$39.99 Reg.
LEGO City Off-Road Police Car Chase Set – 60449
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$10.99
Mattel UNO Show ‘Em No Mercy Card Game
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$29.99
Spin Master Ms. Rachel Learning Wheel with 3 Play Modes Educational Toy
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$39.99
Discoveryâ„¢ Pottery Studio Motorized Clay Art Station Set
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Top Rated$39.99
LEGO Minecraft The Creeper 21276 Building Kit (665 Pieces)
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$27.99
PAW Patrol Fire Rescue Roll & Rescue Action Figures with Vehicles
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$51.99 sale$64.99 Reg.
LEGO Star Wars Droideka Build and Display Set 75381
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Top Rated$39.99 sale$49.99 Reg.
LEGO Friends Horse and Pet Vet Clinic Pretend Play Set 42651
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$49.99
LEGO Super Mario Mario Kart Wario & King Boo 72038 Building Kit (512 Pieces)
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$47.99 sale$59.99 Reg.
LEGO Super Mario Piranha Plant 71426 Building Kit (540 Pieces)
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$39.99
Mr. Potato Head Super Spud Set by Hasbro
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Top Rated$14.99
Candy Land Board Game by Hasbro
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Top Rated$19.99
Gabby's Dollhouse Cat-venture Crew Pack 11 pc Toy Figure Set with Accessories
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$49.99
Mattel Jurassic World Rebirth 5 pk Dinosaur Action Figures with Roar Sounds
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$19.99 sale$24.99 Reg.
LEGO Speed Champions 2 Fast 2 Furious Nissan Skyline GT-R (R34) 76917
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$12.99
Barbie® Doll Blonde Hair Doll Head for Styling
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Top Rated$99.99
Gabby's Dollhouse: The Movie Meow-mazing Interactive Dollhouse with LCD Screen Eyes
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$62.99
Fisher-Price Little People Wildlife Train & Trek Toddler Gift Set with Animals & Figures
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$29.99
Play-Doh Super Storage Canister
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$59.99
Disney Junior Minnie Mouse Bow-Tel Hotel
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$22.95
LEGO Botanicals Happy Plants 10349 Building Kit (217 Pieces)
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$12.99
Spin Master Ms. Rachel Electronic Talk with Me Learning Phone
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$49.99
CAT Steel Excavator
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$35.98 sale$44.98 Reg.
LEGO Creator Animal Lover's Gift Set 66810 Building Kit (733 Pieces)
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$27.99 sale$34.99 Reg.
LEGO City 4x4 Fire Truck with Rescue Boat Toy 60412 (301 Pieces)
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Top Rated$49.99
VTech Get Growing Tractor & Mower Interactive Ride-On Toy
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$12.79 sale$15.99 Reg.
LEGO Star Wars Luke Skywalker X-Wing Mech Buildable Action Figure 75390 Building Kit (195 Pieces)
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$15.99 sale$19.99 Reg.
LEGO City F1 Williams Racing & Haas F1 Race Cars Building Toy 60464
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Top Rated$27.99 sale$34.99 Reg.
LEGO Harry Potter Dobby the House-Elf Build & Display Set 76421 (403 pieces)
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$35.99 sale$44.99 Reg.
LEGO Speed Champions Mercedes-AMG G 63 & Mercedes-AMG SL 63 F1 76924 Building Kit (808 pieces)
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$15.99
Creativity For Kids Grow n' Glow Terrarium
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$54.99
Barbie® & Ken® Ultimate Closet with Handle & Convertible Vehicle (Kohl's Exclusive)
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$69.99
LEGO Minecraft The Ghast Balloon Village Attack – 21272
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$19.99
Disney's Frozen Basic Elsa Styling Head by Just Play
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$49.99
CAT Mighty Steel Dump Truck Toy
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Top Rated$19.99 sale$24.99 Reg.
LEGO Jurassic World Baby Bumpy: Ankylosaurus Dinosaur 76962 Building Kit (358 pieces)
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$82.99
Fisher-Price Little People Ultimate Caring for Animals Farm Playset
2025 Toy Trends: What’s Capturing Kids’ Attention?
As we look ahead to 2025, several exciting toy trends are poised to capture kids' attention and define the year's most sought-after playthings. Parents and gift-givers can expect to see a strong emphasis on toys that blend innovation with opportunities for creative, open-ended play.
Interactive building blocks, educational STEAM kits, and customizable action figures designed to engage children across different age groups are just a few categories to keep an eye on. The popularity of these categories is being driven by the desire for toys that encourage problem-solving, boost motor skills, and offer screen-free entertainment. Toys inspired by hit streaming series and popular video game franchises are on the rise, riding the wave of media influence that shapes what kids talk about and want to play with.
Collectible toys remain a favorite, with surprise reveals and miniature unboxing experiences appealing directly to kids’ curiosity and social sharing habits. While digital content continues to spark interest, a notable shift is underway toward hands-on activities that foster imagination and collaboration. For example, light-up building bricks, pull-back vehicles, and no-mess creative kits indicate a future where physical and interactive toys are just as captivating as their virtual counterparts. New launches in the puzzles and games categories also reveal a focus on supporting cognitive development and cooperative play, cementing these as leading choices for 2025.
Although screens are part of everyday life, many families are turning to toys that promote unplugged time, whether through outdoor adventure kits or cooperative board games that bring everyone together. Since sustainability is also gaining traction, more brands are integrating eco-friendly materials and packaging, which appeals to both parents and environmentally conscious young audiences.
Shop Kohl's for the top trending toys of 2025!