Down is soft, yet resilient and provides flexible support where you need it. A well-cared-for down pillow will last longer than synthetic fill, as down will revitalize with regular washing, making it a worthwhile investment.

Feather is a less expensive natural fill that generally provides more support than down.

Down Alternative is a hypoallergenic, synthetic clustered fiber specifically designed to mimic the loft and comfort of down, but is generally a less expensive option and offered in a wide variety of firmness levels.

Memory Foam is a soft, sponge-like material that contours to your head and neck for customized comfort. Often available with advanced technology, such as cooling and antimicrobial attributes.